About me
As a certified coach, I support founders and leaders in developing their own leadership style and building great teams.
With a background in psychology, sociology and digital product design, I bring more than 14 years of leadership experience from a fast-growing global design and innovation studio (FJORD / Accenture). Leading international, interdisciplinary design and tech teams through complex, fast-changing environments taught me what ambitious teams need to stay clear, effective and creative.
That experience shapes how I coach today: with clarity, warmth, a systemic perspective and a deep understanding for the human side of growth.
My approach combines systemic coaching, positive psychology, leadership and team development and organisational design.
What matters to me in coaching is trust, openness and looking at things honestly – as the foundation for real growth. I also believe that humour and fun matter, especially when you want to achieve ambitious things together.
I'm an active contributor to the Inner Circle by Startup Snapshot, an international expert network for founder mental health and resilience, and part of the Cherry Ventures Coach Pool.
I coach in German and English.
Coach Training and Qualification
Systemic Business & Personal Coach, ECA- and QSA-certified, Expert Level
Gallup®-certified Strengths Coach for Managers and Teams
Degree in Psychology and Sociology (M.A.)
Organisational development, Trigon
Systemic Trainer, ECA (European Coaching Association) and QSA-certified.
What makes my work different
Together, we make things tangible, not just discussable.
I do not work through conversation alone. When something feels diffuse, stuck or hard to pin down, we bring it into a visual or tangible form that reduces complexity and makes it easy to understand and work with. From just talking to doing.
I bring a workshop and facilitation background that is unusual in founder coaching.
Design Thinking and many years at the global Design- and Innovationstudio Fjord, later part of a large consultancy, still shape how I work today: clear, interactive, lively and close to what really helps people move.
I bring 14 years of leadership experience and hands-on experience in building strong teams.
I do not know leadership only from the outside or from theory. I know it from carrying responsibility in dynamic, demanding environments.
I combine depth with lightness.
And then there is the way I work with people. I build rapport quickly and tend to see quite fast how someone works, where the tension sits, what pattern keeps repeating, and what might actually unlock movement. My style is appreciative, clear and strength-based. I work with warmth, humour and positivity, without becoming vague or downplaying what is hard. People often feel both seen and strengthened.
Here's how you can work with me
In the 1:1 Founder’s Coaching Programme, I support you over the period of 3-4 months. We work on what's challenging you in regular 2-3 weeks intervals. The sessions last 90 minutes, fit well into your schedule and get you straight to your goal.
Chances are, you'll soon start experiencing things differently. Your energy is back. As a team, you are achieving more through flexible structures and clear roles. Things start to feel a lot simpler. You’ve developed ways to empower your leadership team and you feel confident in your role as a leader.
Discover approaches that work and truly move you forward.
Heike Wirth Coaching
ECA-certified coach for startup founders in Berlin and online
Progress over perfection.
Play.
Experiment.
Learn. Unlearn.